Organic & Natural PR Experts

Kohnstamm Communications has especially distinguished itself through its expertise in delivering successful PR programs for food, wellness and personal care clients in the organic, natural and “green” space. A forerunner among PR firms, Kohnstamm has developed and executed dozens of campaigns that have successfully bridged clients from niche, natural channels into the mainstream consumer arena, driving sales at WalMart, Walgreen’s, Target and other major retailers. Categories include eco-friendly household products, homeopathy, women’s personal care, organic ingredients, agriculture and natural product roll-outs. Kohnstamm possesses an expertise in marketing to women, and building programs that help convey perceived value and instilling consumer stewardship in choosing exceptional products — though often new to the market. Kohnstamm also has deep experience developing and rolling out carbon neutral and sustainability certification and partnership programs, CSR programs and cause-related marketing programs as strategic PR elements for its clients.

WHY WE SUCCEED WHEN OTHERS DO NOT. In addition to its incredible bench strength in the natural and organic PR product category, Kohnstamm’s strategic PR insights are matched by a “politely dogged” tactical approach that extends client programs to their fullest potential, reaching for maximum ROI beyond industry standards. Strategy complemented by consistent execution and a nose for results has created extensive buzz around Kohnstamm’s ability to deliver time and again for innovative companies launching organic and natural brands. Clients are looking to exceed expectations within budget — and that’s what happens at Kohnstamm.

THE KOHNSTAMM DIFFERENCE. Consumer Account Manager Breanna Welke has masterfully guided PR programs for many of the iconic brands in the organic and natural world, including Honest Tea, Reed’s Ginger Brew, Thai Kitchen/Simply Asia, MOM Brands and many others. Key to its success has been a mastery of consumer trends, changing consumer perceptions, and providing the news media with key informational insights that fit nicely within the next news cycle.

WHAT WE DO FOR OUR ORGANIC, NATURAL & WELLNESS CLIENTS

• Food, nutrition & health reporter media tours
• Trade show media interviews
• Magazine feature story placements
• Business profile story placements
• New product launches
• Product line re-branding
• Bylined articles written
• Partnership development initiatives
• Media kit development
• Product trend news inclusion
• Social networking
• Mommy blogger product reviews
• Social media newsroom development
• Message development
• Brand positioning
• Issues management
• Marketing communications strategy