Kohnstamm first emerged onto the national PR scene in the early 1990s thanks to its outstanding work for toy, game, accessory, gift, pet and book clients. By catapulting them into prominence using savvy PR tactics, client concepts soon turned into marketing gold.
Case in point: Magnetic Poetry, for which Kohnstamm won an esteemed Creativity in Public Relations (CIPRA) Award for “Catch The Poetry Bug.” In partnership with Volkswagen, this 37-city, 11,000 mile tour of poetry-covered VW Beetles reached an estimated 75 million people! Ad Age named Magnetic Poetry to its Top 100 Marketers of the Year honors due to Kohnstamm’s work, and revenues for the gift company soared.
Our gift and leisure clients get one chance to launch their product or service, and Kohnstamm excels at executing successful programs. At its core, the agency feels the sense of urgency needed to gain quick traction. Another legacy is gaining successful PR for high-end, premium products and high-design products that rely on conveying color, design and style to editors, producers and magazine photo stylists.
Less lofty was the work for Feline Evolution, the Tulsa-based cat toilet training system, for which within a day of starting, Kohnstamm had already placed a Marketplace cover story in The Wall Street Journal.