Faster than the speed of business doesn’t begin to describe the PR programs Kohnstamm puts on the ground for its entrepreneurial clients. For these clients, the work has to stay ahead of the growth, which is often measured in triple-digit percentages.
Kohnstamm helped 24-hour workout concept Snap Fitness become ranked as one of the top five fastest growing franchises.
For Naked Juice, sales grew 90 percent in 2006 — and the PR helped fuel the “it” brand until Pepsi purchased the company for hundreds of millions more than analysts expected. For Mighty Leaf Tea, the company’s exponential growth of 240% helped place it on the Inc. 500 list— an opportunity that had been previously missed until Kohnstamm guided the client forward and further helped leverage the fast-growth list into becoming an even bigger PR bonanza. For LeaderSource: A Korn/Ferry Company — where the parent company is already on Bloomberg BusinessWeek’s list of 100 fastest-growing companies — high expectations exist for this newly-acquired leadership coaching firm, and PR plays center stage to help fuel the growth and meet those expectations. It’s working. The Houston, Texas-based start-up and creators of the Don’t Bug Me! bug repellent patches attracted investors and retailers thanks to national exposure such as a feature segment on Good Morning America, as did Omega Foods when its “behind-the-scenes” feature ran on the Food Network’s Unwrapped.
The third party credibility that PR generates can build brands, generate sales and establish essential credentials in the marketplace. All of these dynamics are all the more critical to fast-growth and emerging companies. The best entrepreneurial PR firms – including Kohnstamm – are nimble and experienced enough to rapidly exploit gaps in competition and in the marketplace, and have that “sense of urgency” that responds and benefits from a changing landscape.
Kettle Cuisine really needed to be seen as a national brand for us to grow, and the PR results generated by Kohnstamm were central to raising our corporate image as a soup category expert.
Our Kohnstamm team placed numerous expert commentaries and secured substantial quotes and category features in key trade pubs — these and other examples of their work were critical to building our brand in new markets.Jerry ShafirFounder and CEO, Kettle Cuisine Read More
What separates champion golfers from the rest is that champions must play well from the rough as well as the fairway.
Besides being incredibly talented day-to-day, my PR team at Kohnstamm have been great ambassadors for us when we needed it the most.
Chris Reedfounder, Reed's Ginger Brew
You people have given me more PR in the last week than I've had in the past 15 years!
Kohnstamm really changed how we look at PR... Now PR is first and advertising comes later.
Todd Kingformer President, Green Mill RestaurantsRead More
When people ask me why Honest Tea was so successful, I tell them three things: the concept, the co-founders Seth and Barry and the PR – and that was all Kohnstamm.
VP Sales, Honest TeaRead More
Our products don't sell themselves, but our team at Kohnstamm never gives up. They always seem to find a way to reach PR success, and it makes a difference.
J.P. BornemanPresident, Hyland's Inc.Read More
To have a PR firm that is well-versed in leadership, HR and talent management issues is a huge strategic advantage — for our team and for me. 'Getting it' is everything.
Kevin CashmanPresident, LeaderSource:
A Korn Ferry CompanyRead More
The Kohstamm agency has knocked it out of the ball park for us, including designation as an Ad Age "Hottest Brand” — you don't get better than that.
It's all due to the smart strategic thinking and flawless execution we get every day from our team.
Director of Marketing Communication
MOM BrandsRead More
Kohnstamm's PR helped transform our firm’s quiet reputation into being seen as one of the Midwest’s top defense law firms serving Fortune 1000 corporations.
Jenna GruenMarketing Director,
Nilan Johnson Lewis
Kohnstamm demonstrates that a small Twin Cities firm can beat out big agencies from large markets in the competition for Fortune 500 clients.
of the Year
The Holmes ReportRead More