Faster than the speed of business doesn’t begin to describe the PR programs Kohnstamm puts on the ground for its entrepreneurial clients. For these clients, the work has to stay ahead of the growth, which is often measured in triple-digit percentages.
Kohnstamm helped 24-hour workout concept Snap Fitness become ranked as one of the top five fastest growing franchises.
For Naked Juice, sales grew 90 percent in 2006 — and the PR helped fuel the “it” brand until Pepsi purchased the company for hundreds of millions more than analysts expected. For Mighty Leaf Tea, the company’s exponential growth of 240% helped place it on the Inc. 500 list— an opportunity that had been previously missed until Kohnstamm guided the client forward and further helped leverage the fast-growth list into becoming an even bigger PR bonanza. For LeaderSource: A Korn/Ferry Company — where the parent company is already on Bloomberg BusinessWeek’s list of 100 fastest-growing companies — high expectations exist for this newly-acquired leadership coaching firm, and PR plays center stage to help fuel the growth and meet those expectations. It’s working. The Houston, Texas-based start-up and creators of the Don’t Bug Me! bug repellent patches attracted investors and retailers thanks to national exposure such as a feature segment on Good Morning America, as did Omega Foods when its “behind-the-scenes” feature ran on the Food Network’s Unwrapped.
The third party credibility that PR generates can build brands, generate sales and establish essential credentials in the marketplace. All of these dynamics are all the more critical to fast-growth and emerging companies. The best entrepreneurial PR firms – including Kohnstamm – are nimble and experienced enough to rapidly exploit gaps in competition and in the marketplace, and have that “sense of urgency” that responds and benefits from a changing landscape.